Do you want to book more guests, make more money, and live
"the good life"
as a host?
If so, watch this video to learn the #1 secret to boosting the profitability of your Airbnb business...
Click the 'unmute' icon to hear Kati and Brian.
Friends in the industry:
Did you know?
On average, hosts lose 40% of extra revenue due to bad listing photos.
To say that photos play an important role in your vacation rental business is a severe understatement.
You could be doing everything else right. But if your listing photos aren't on-point, Airbnb's finest data statisticians says you're losing money.
Why? Because bad (or even mediocre) listing photos scare off potential guests.
Here's another data point to think of...
Research shows that 72% of listing photos are deemed unattractive by potential guests.
In other words, 7 out of 10 of all listing photos scare away guests—while the owners of these photos are completely unaware of the damage they're causing!
The big question is: How do you know whether or not you have good photos?
And the answer to that question is... look at your Airbnb's current performance.
If you're not satisfied (i.e. you're not booking enough guests, making enough money, and living your ideal lifestyle)—then chances are your photos aren't optimized enough.
You could be earning SO much more... and we're here to show you how.
Hi there, and thanks for reading. We’re Brian and Kati — avid travelers, photography & business experts, and consultants to some of the world’s most profitable Airbnbs.
We built a short-and-powerful video course called Overlooked2Overbooked.
Our goal is to teach you how to take excellent-quality, profit-boosting listing photos with your smartphone camera—so you can book more guests, make more money, and live "the good life" as a host.
There's no need to hire expensive photographers. Or buy a $1000+ camera. Or spend weeks trying to figure out how to create the “perfect” listing photos...
Here's our promise to you: If you purchase this course today, you'll be able to consume the course over the weekend, take your listing photos to the next level, and start booking more guests & making more money from your rental properties right away.
See the difference:
Before vs. After
Work with the right light
Know the Big 3 of proper framing
Pay attention to staging
Use time of day and quick editing tricks
See the impact stellar photos are having on hosts
After implementing many of your suggestions, our booking rate boomed! From practically no new bookings for weeks at a time, we got 5 new bookings within 26 hours.
Our placement on the Airbnb site went from the 8th page to, in many cases - the front page. We rose to an 85-88% fill rate for two months into the future, and we have maintained that going forward. This course really paid for itself!!!
Rental Owner & Host in Sedona, AZ
If you're considering this course, trust me - GET IT! It will make a huge difference on your Airbnb business, and you can thank me later.
Rental Owner in Sint Maarten
I had no photography experience, but with their help, I started producing quality photos beyond what I ever imagined... Bookings increased by at least 60% across the portfolio.
Property Director at Bach Break
One of the biggest challenges I had prior to purchasing the course was I wanted “stand out" photos because I’m a visual buyer and I know most renters are influenced greatly by first impressions.
This summer has been great. I have been almost fully booked and have received nothing but 5-star reviews. We have over 5 weeks booked for next summer. I’m sure you have many happy customers.
I know the value I received from your course was extremely helpful for my biz. It is so satisfying that people “see” and appreciate the hard work that went into the remodel. I’m sure if I had “so-so” pics that wouldn’t be the case.
Thank you for creating such a fabulous course packed with amazing information and how-to's! I really appreciate you and Brian for everything you're providing!
The course simply exceeded all expectations.
Rental Owner & Host in Vancouver
I wasn't expecting to run across this type of opportunity and had no intention of becoming a STR host, but here I am. The course is so helpful. I wouldn't really have known where to start. The course is about so much more than photography.
From Overlooked →
Those beloved students of ours are vacation rental hosts—just like yourself. Many were having the some problem as you.
They work hard. They did everything right—but they missed the one key component to success in the VR industry: stellar listing photos!
Luckily, they found our course. After implementing the step-by-step lessons taught in the course & revamping their photos, the "wealth gate" just swung wide open and they start getting flooded by new guests.
Their reviews went up, search ranking went up, and even the type of guests they attract become of much higher-quality. (Beautiful photos attract beautiful guests!)
Make more money from the course— guaranteed.
Many of our students report earning back 2x-5x their initial investment in their first few weeks.
Curious as to how they did it?
Let's do the math...
- Let’s say your rate is $120/night. Then assume most guests stay on average for 3.5 nights.
- That means, if you get just ONE extra guest after having better photos (1 extra guest X 3.5 nights) = You get an extra revenue of approximately $420 for your business.
- Our course is priced at $197. That means you’ve essentially DOUBLED your investment—just by booking one extra guest.
Of course, rates may be different in your region. But really, seriously, just take 5 minutes to work out the math in your head. See how much more money you can make a week, a month, a year from now...
Ask yourself the question, “How much is 1 extra guest worth to me?”
Then compare that to the small price of investing in our course ($197).
Plus, we also give you:
Unbeatable buyer's protection guarantee
We want this to be the single, most profitable investment you’ll ever make for your Airbnb business.
- We KNOW you're going to make a lot more money after having these excellent-quality listing photos — so we're willing to take on all the risk for you
- Our course comes with a 100% unconditional, LIFETIME money back guarantee
- In fact, if this course reaaaaaallly didn’t give you results, we’re willing to pay you for your time so you can actually tell us why it didn’t work for you
You can do this.
You’re one step away to being able to book more guests, make more money, and live "the good life" as a host.
Start booking more guests:
for 3 payments of $175 per month
*This price doesn't include any additional taxes that might be due to your country's tax policies.
If you have questions about the course, please don’t hesitate to get in touch.
We (Brian & Kati) will help you personally.
or Contact us here
Your rental photos could look like this…
50 edited photos!
- Kati will edit 50 photos you've taken for a maximum impact. No 'over-editing' or unrealistic, candy-coated HDR - beautiful but accurate final photos.
1 hour of consultation
- Jump on a call with us to plan for a photo shoot, ask about staging, branding, other marketing strategies - you name it, we'll help! You can break this call up, for example, into 2x30min calls.
Full year of email support
- Enough said, ask us about anything.
Airbnb Branding Guide ebook
- Jog your brain and find ideas for activities and amenities to include, expand your vocabulary and liven up your listing descriptions.
Vacation rental Jumpstart ebook
- An interview with 28 of the world's top short-term rental experts( ok, us included :D), what their business is, their thoughts on the industry, and their own personal experiences hosting guests.
The devastating impact of bad listing photos:
- You scare away potential guests (and you don’t even know it!)
- You’ll never be able to charge what your rental is worth.
- If you’re not able to book guests at a fair rate, self-doubt will creep in.
- At worst, you may eventually have to close shop and waste all previous effort on your Airbnb business.
The profit-boosting impact of excellent listing photos:
- You’re now able to book a lot more guests. You make more money.
- You make friends with cool people and hosting becomes infinitely more fun.
- Because of the increase in demand, you can raise nightly rates. More money per hour of effort!
- You feel great about yourself as a host and a business owner. Representing your place in the best light possible and thriving as a host will bring you pride and joy.
How do I know I'll make more money?
We want this to be the single, most profitable investment you’ll ever make for your Airbnb business.
So here’s the deal: ALL of our courses come with a 100% unconditional, LIFETIME money back guarantee.
We KNOW that you’re going to make a LOT more money with irresistible listing photos — so we’re willing to take on all the risk for you.
From the day you purchase our stuff till the day one of us leaves the earth, you can get your money back if you’re not satisfied for any reason whatsoever. Pure and simple.
(In fact, if this course reaaaaaallly didn’t give you results, we’re happy to pay YOU for your time so you can actually tell us why it didn’t work for you. We’re that committed to providing as much value as possible for you.)
Do good photos really make that big a difference?
Yep. One study showed an increase in bookings of 98% from one year to the next, just from the photos being improved.
In our case, we have NEVER stayed at a vacation rental with bad photos. And we don’t know anyone else who has either. We tailor our search for a location, a price range, and a small number of amenities. From the list that the search brings back, the absolute largest factor BY FAR that we use to pick a place, is the photos. We actually moved to Montana for a year JUST because of the photos of this one cabin in the woods (it’s a good story. Ask us if you’d like to hear it.)
I'm not sure I'll have time for this...
We hear you. Running a small business is a never-ending to-do list. We have one too. Here’s the thing, though: Not all tasks are equal. Some need to be super high priority, because other tasks are irrelevant if the first ones aren’t done right. A sky-diving checklist might have A) pack parachute, B) bring snacks for after, but B becomes irrelevant if you screw up A, right?
We have designed this course to require a maximum of 8-10 hours of your time. That includes Kati’s video instruction, preparation (both thinking time, as well as staging), the actual photo session(s) and editing. Some of you may be able to do it in as few as 5 hours or less.
Don't I need expensive gear and 1000 hours of training?
Nope. You really don’t. Cameras have come SO far over the last 5 years, that you can get great photos just from a good smartphone. The main limitation in the 80% of listing photos that aren’t good is know-how, NOT technology. Often, because most people associate pro photographers with fancy equipment, they assume that that’s why the photos are great. We think it has a lot more to do with the specific knowledge that the photographers have acquired. And we’re passing along the best of that knowledge to you in this course.
I don't think I have any talent for photography...
That's ok! This course was designed for the non-photographer - hosts like you who have other professions, skills, and interests.
1) It’s not practice that makes perfect, it’s perfect practice. The photo techniques do not require 'talent'; they're common and simple, yet effective, tips anyone can apply. The lessons utilize your specific knowledge of the space and your target audience, and the technical stuff is kept at a minimum.
2) We are HUGE fans of the Pareto Principle (otherwise known as the 80/20 rule). In this case, that would be that learning 20% of what a pro photographer knows (as long as it’s the RIGHT 20%), will allow you to achieve 80% (or more) of the quality that they produce. That’s why we built this course.
I think my photos are already pretty good.
Congratulations. We hope you’re right. We’re rooting for you. We really are. Unfortunately, as in most things, there is the potential for people to be biased in favor of their own stuff.
Here’s an example. We recently did a survey. All of the participants were vacation rental owners. The ones who hired a pro to take their photos rated their quality as 8.4 (1-10). Want to guess what the owners who took their own photos rated them? 7.9. So, either the ones who took them themselves just happened to be amazingly good amateurs OR they overrated their own photos (and the pro-hirers might have under-rated the pro photos too).
It’s documented that 80% of the listings on Airbnb are “not good”. Not everyone’s baby is cute. Percentages are probably similar on other listing sites. If you think you’re already in the top 20%, but want another opinion, just ask us. We promise to be as honest and accurate as we can. If they’re good, we’ll tell you.
Tell me about the nuts and bolts of this course. How will it work?
Glad you asked. The course is divided into 3 video modules, roughly corresponding to Pre-Production (planning), Production (taking the photos), and Post-Production (editing and posting). The topics in each module are broken up into easy-to-digest videos with handy assignments (nothing too scary!) and clear outcomes.
By the end of it, you'll have a clear marketing vision for your rental and some beautiful photos to show for it! The course is completely self-paced but we are here for you for any questions, concerns, or suggestions! Plus, you have life-time access to the course materials, video or otherwise.
Will this work for a really small place?
Yes. The course covers how to photograph small rooms, as well as what to highlight if your entire rental is really tiny, like a small studio apartment.
I don't want my photos to be unrealistic and disappoint guests...
Neither do we! While the course covers techniques for how to make a room look big and how to edit your photos etc, we do it all without distorting reality. We simply try to match what the human eye can see, nothing more. So there's no need for super wide-angle photos that distort a room and ridiculous editing that defies real-world colors. Your photos won't disappoint!
If you're making your photos look 'bad' or 'worse than reality' on purpose, thinking you don't want to disappoint guests, you'll just end up losing them altogether. No one wants to book a place thinking "well I hope it'll look better in person..."
Do I get lifetime access to the course?
Of course, your lesson access does not expire. You can access the videos online anytime after your purchase. Plus, you get all future updates for free!
Kati’s work on projects for Disney, Fox, and HGTV trained her eye to spot crucial differences between images that pull people in versus those that drive them away.
Brian was a top salesperson at a startup that qualified for the Inc 5000. He operates O2O behind the scenes and was one of the first to test Kati's course with real clients.