If so, watch this video to learn the #1 secret to boosting the profitability of your Airbnb business...
Click the 'unmute' icon to hear Brian's voice.
Did you know? On average, hosts lose 40% of extra revenue due to bad listing photos.
To say that photos play an important role in your vacation rental business is a severe understatement.
You could be doing everything else right. But if your listing photos aren't on-point, Airbnb's finest data statisticians says you're losing money.
Why? Because bad (or even mediocre) listing photos scare off potential guests.
Here's another data point to think of...
Research shows that 72% of listing photos are deemed unattractive by potential guests.
In other words, 7 out of 10 of all listing photos scare away guests—while the owners of these photos are completely unaware of the damage they're causing!
The big question is: How do you know whether or not you have good photos?
And the answer to that question is... look at your Airbnb's current performance.
If you're not satisfied (i.e. you're not booking enough guests, making enough money, and living your ideal lifestyle)—then chances are your photos aren't optimized enough.
You could be earning SO much more... and we're here to show you how.
Hi there, and thanks for reading. We’re Brian and Kati — avid travelers, photography & business experts, and consultants to some of the world’s most profitable Airbnbs.
We built a short-and-powerful video course called Overlooked2Overbooked.
Our goal is to teach you how to take excellent-quality, profit-boosting listing photos with your smartphone camera—so you can book more guests, make more money, and live "the good life" as a host.
There's no need to hire expensive photographers. Or buy a $1000+ camera. Or spend weeks trying to figure out how to create the “perfect” listing photos...
Here's our promise to you: If you purchase this course today, you'll be able to consume the course over the weekend, take your listing photos to the next level, and start booking more guests & making more money from your rental properties right away.
See the difference:
Before vs. After
Work with the right light
Know the Big 3 of proper framing
Pay attention to staging
Use time of day and quick editing tricks
See the impact stellar photos are having on hosts
I had no photography experience, but with their help, I started producing quality photos beyond what I ever imagined... Bookings increased by at least 60% across the portfolio.
Property Director at Bach Break
After implementing many of your suggestions, our booking rate boomed! From practically no new bookings for weeks at a time, we got 5 new bookings within 26 hours.
Our placement on the Airbnb site went from the 8th page to, in many cases - the front page. We rose to an 85-88% fill rate for two months into the future, and we have maintained that going forward. This course really paid for itself!!!
Rental Owner & Host in Sedona, AZ
One of the biggest challenges I had prior to purchasing the course was I wanted “stand out" photos because I’m a visual buyer and I know most renters are influenced greatly by first impressions.
This summer has been great. I have been almost fully booked and have received nothing but 5-star reviews. We have over 5 weeks booked for next summer. I’m sure you have many happy customers.
I know the value I received from your course was extremely helpful for my biz. It is so satisfying that people “see” and appreciate the hard work that went into the remodel. I’m sure if I had “so-so” pics that wouldn’t be the case.
Rental Owner & Host in Alaska
Thank you for creating such a fabulous course packed with amazing information and how-to's! I really appreciate you and Brian for everything you're providing!
The course simply exceeded all expectations.
Rental Owner & Host in California
I wasn't expecting to run across this type of opportunity and had no intention of becoming a STR host, but here I am. The course is so helpful. I wouldn't really have known where to start. The course is about so much more than photography.
Rental Owner & Host in Guatemala
From Overlooked →
Those beloved students of ours are vacation rental hosts—just like yourself. Many were having the some problem as you.
They work hard. They did everything right—but they missed the one key component to success in the VR industry: stellar listing photos!
Luckily, they found our course. After implementing the step-by-step lessons taught in the course & revamping their photos, the "wealth gate" just swung wide open and they start getting flooded by new guests.
Their reviews went up, search ranking went up, and even the type of guests they attract become of much higher-quality. (Beautiful photos attract beautiful guests!)
Make more money from the course— guaranteed.
Many of our students report earning back 2x-5x their initial investment in their first few weeks.
Curious as to how they did it?
Let's do the math...
Plus, we also give you:
Unbeatable buyer's protection guarantee
You’re one step away to being able to book more guests, make more money, and live "the good life" as a host.
The devastating impact of bad listing photos:
The profit-boosting impact of excellent listing photos:
We want this to be the single, most profitable investment you’ll ever make for your Airbnb business.
So here’s the deal: ALL of our courses come with a 100% unconditional, LIFETIME money back guarantee.
We KNOW that you’re going to make a LOT more money with irresistible listing photos — so we’re willing to take on all the risk for you.
From the day you purchase our stuff till the day one of us leaves the earth, you can get your money back if you’re not satisfied for any reason whatsoever. Pure and simple.
(In fact, if this course reaaaaaallly didn’t give you results, we’re happy to pay YOU for your time so you can actually tell us why it didn’t work for you. We’re that committed to providing as much value as possible for you.)
Yep. One study showed an increase in bookings of 98% from one year to the next, just from the photos being improved.
In our case, we have NEVER stayed at a vacation rental with bad photos. And we don’t know anyone else who has either. We tailor our search for a location, a price range, and a small number of amenities. From the list that the search brings back, the absolute largest factor BY FAR that we use to pick a place, is the photos. We actually moved to Montana for a year JUST because of the photos of this one cabin in the woods (it’s a good story. Ask us if you’d like to hear it.)
We hear you. Running a small business is a never-ending to-do list. We have one too. Here’s the thing, though: Not all tasks are equal. Some need to be super high priority, because other tasks are irrelevant if the first ones aren’t done right. A sky-diving checklist might have A) pack parachute, B) bring snacks for after, but B becomes irrelevant if you screw up A, right?
We have designed this course to require a maximum of 8-10 hours of your time. That includes Kati’s video instruction, preparation (both thinking time, as well as staging), the actual photo session(s) and editing. Some of you may be able to do it in as few as 5 hours or less.
Nope. You really don’t. Cameras have come SO far over the last 5 years, that you can get great photos just from a good smartphone. The main limitation in the 80% of listing photos that aren’t good is know-how, NOT technology. Often, because most people associate pro photographers with fancy equipment, they assume that that’s why the photos are great. We think it has a lot more to do with the specific knowledge that the photographers have acquired. And we’re passing along the best of that knowledge to you in this course.
That's ok! This course was designed for the non-photographer - hosts like you who have other professions, skills, and interests.
1) It’s not practice that makes perfect, it’s perfect practice. The photo techniques do not require 'talent'; they're common and simple, yet effective, tips anyone can apply. The lessons utilize your specific knowledge of the space and your target audience, and the technical stuff is kept at a minimum.
2) We are HUGE fans of the Pareto Principle (otherwise known as the 80/20 rule). In this case, that would be that learning 20% of what a pro photographer knows (as long as it’s the RIGHT 20%), will allow you to achieve 80% (or more) of the quality that they produce. That’s why we built this course.
Congratulations. We hope you’re right. We’re rooting for you. We really are. Unfortunately, as in most things, there is the potential for people to be biased in favor of their own stuff.
Here’s an example. We recently did a survey. All of the participants were vacation rental owners. The ones who hired a pro to take their photos rated their quality as 8.4 (1-10). Want to guess what the owners who took their own photos rated them? 7.9. So, either the ones who took them themselves just happened to be amazingly good amateurs OR they overrated their own photos (and the pro-hirers might have under-rated the pro photos too).
It’s documented that 80% of the listings on Airbnb are “not good”. Not everyone’s baby is cute. Percentages are probably similar on other listing sites. If you think you’re already in the top 20%, but want another opinion, just ask us. We promise to be as honest and accurate as we can. If they’re good, we’ll tell you.
Glad you asked. The course is divided into 3 video modules, roughly corresponding to Pre-Production (planning), Production (taking the photos), and Post-Production (editing and posting). The topics in each module are broken up into easy-to-digest videos with handy assignments (nothing too scary!) and clear outcomes.
By the end of it, you'll have a clear marketing vision for your rental and some beautiful photos to show for it! The course is completely self-paced but we are here for you for any questions, concerns, or suggestions! Plus, you have life-time access to the course materials, video or otherwise.
Yes. The course covers how to photograph small rooms, as well as what to highlight if your entire rental is really tiny, like a small studio apartment.
Neither do we! While the course covers techniques for how to make a room look big and how to edit your photos etc, we do it all without distorting reality. We simply try to match what the human eye can see, nothing more. So there's no need for super wide-angle photos that distort a room and ridiculous editing that defies real-world colors. Your photos won't disappoint!
If you're making your photos look 'bad' or 'worse than reality' on purpose, thinking you don't want to disappoint guests, you'll just end up losing them altogether. No one wants to book a place thinking "well I hope it'll look better in person..."
Of course, your lesson access does not expire. You can access the videos online anytime after your purchase. Plus, you get all future updates for free!
Kati’s work on projects for Disney, Fox, and HGTV trained her eye to spot crucial differences between images that pull people in versus those that drive them away.
Brian was a top salesperson at a startup that qualified for the Inc 5000. He operates O2O behind the scenes and was one of the first to test Kati's course with real clients.